Tuesday, June 16, 2009

Information Collection & Use

Registration
In order to use this Web site during its beta period, you may be required to submit an email address. We will use this information to contact youabout the services on our site in which you have expressed interest. We will delete your email address and stop contacting you on request.

Diversion Media is the sole owner of the information collected on this site. Diversion Media collects personally identifiable inaformation from our users at several different points on our Web site.

Surveys or Contests

From time-to-time we may provide you the opportunity to participate in contests or surveys on our site. If you participate, we will request certain personally identifiable information from you. Participation in these surveys or contests is completely voluntary and you therefore have a choice whether or not to disclose this information. The requested information typically includes contact information (such as name and shipping address), and demographic information (such as zip code).

We may use this information to better develop our services, to notify winners of contests, and to verify legal eligibility for contests.

We may use a third party service provider to conduct these surveys or contests; that company will be prohibited from using our users’ personally identifiable information for any other purpose. We will not share the personally identifiable information you provide through a contest or survey with other third parties unless we give you prior notice and choice.

Tell-A-Friend
If you choose to use our referral service to tell a friend about our site, we will ask you for your friend’s name and email address. We will automatically send your friend a one-time email inviting him or her to visit the site. Diversion Media, LLC stores this information for the sole purpose of sending this one-time email [and tracking the success of our referral program].

Your friend may contact us at info@diversionmedia.com to request that we remove this information from our database.

Uses of Information
We are planning to use the information we collect from users in the aggregate, to better understand usage patterns and content preferences.

Communications from the Site

Newsletters
If you wish to subscribe to our newsletter(s), we will use your name and email address to send the newsletter to you. Out of respect for your privacy, we provide you a way to unsubscribe.

Service-related Announcements
We will send you strictly service-related announcements on rare occasions when it is necessary to do so. For instance, if our service is temporarily suspended for maintenance, we might send you an email.

You may opt-out of these communications by means which will be communicated in such announcements.

Customer Service
Based upon the personally identifiable information you provide us, we may send you a welcoming email to verify your username and password. We will also communicate with you in response to your inquiries, to provide the services you request, and to manage your account.

Profile
We may store information that we collect through cookies and log files to create a “profile” of your preferences. We may tie your personally identifiable information, to information in the profile, in order to provide tailored promotions and marketing offers and to improve the content of the site for you.

We may share your profile with other third parties. However we will not share your personally identifiable information. For instance, we may share the fact that you are viewing a Cayman Islands video for the fourth time with a travel package provider so they can display an offer for a Caymans vacation.

Information Sharing and Disclosure
Aggregate Information (non-personally identifiable)
We share aggregated demographic information about our user base with our partners and advertisers. This information does not identify individual users.

We do not link aggregate user data with personally identifiable information.

Personally identifiable information:
Legal Disclaimer
We reserve the right to disclose your personally identifiable information as required by law and when we believe that disclosure is necessary to protect our rights and/or to comply with a judicial proceeding, court order, or legal process served on our Web site

Choice/Opt-out

If you no longer wish to receive our newsletter and promotional communications, you may opt-out of receiving them by following the instructions included in each newsletter or communication or by emailing us at info@diversionmedia.com.

You will be notified when your personal information is collected by any third party that is not our agent/service provider, so you can make an informed choice as to whether or not to share your information with that party.

Log Files
As is true of most Web sites, we gather certain information automatically and store it in log files. This information includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data.

We use this information, which does not identify individual users, to analyze trends, to administer the site, to track users’ movements around the site and to gather demographic information about our user base as a whole.

We may link this automatically-collected data to personally identifiable information.

We use a third-party tracking service called Google Analytics that uses log files and clear gifs to track non-personally identifiable information about visitors to our site in the .]

Cookies
A cookie is a small text file that is stored on a user’s computer for record-keeping purposes. We use cookies on this site.

We use both session ID cookies and persistent cookies. We use session cookies to make it easier for you to navigate our site. A session ID cookie expires when you close you browser. A persistent cookie remains on your hard drive for an extended period of time. You can remove persistent cookies by following directions provided in your Internet browser’s “help” file.

We set a persistent cookie to store your passwords and other preferences, so you don’t have to enter it more than once. Persistent cookies also enable us to track and target the interests of our users to enhance the experience on our site.

If you reject cookies, you may still use our site, but your ability to use some areas of our site, such as contests or surveys, will be limited.

Some of our business partners (e.g., advertisers) use cookies on our site. We have no access to or control over these cookies. See “Third Party Advertisers.”

This privacy statement covers the use of cookies by this site only and does not cover the use of cookies by any advertisers.

Clear Gifs (Web Beacons/Web Bugs)
We use tracking and reporting software from Google called Google Analytics. Google Analytics uses a software technology called clear gifs (a.k.a. Web Beacons/Web Bugs), that help us better manage content on our site by tracking site usage. Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of Web users. In contrast to cookies, which are stored on a user’s computer hard drive, clear gifs are embedded invisibly on Web pages and are about the size of the period at the end of this sentence. We do not tie the information gathered by clear gifs to our customers’ personally identifiable information.

To learn more about our advertising company’s use of clear gifs, please go to Google Analytics.

We may use clear gifs in our HTML-based emails to let us know which emails have been opened by recipients. This would allow us to gauge the effectiveness of certain communications and the effectiveness of our marketing campaigns.

Third Party Advertisers
The video ads appearing on this Web site are delivered to users by Instream, our advertising partner.

Instream may use cookies and clear GIFs on this site, which allow it to recognize a user's cookie when a user visits this site. The information that Instream may collect and share through this technology is not personally identifiable.

Links to Other Sites
This Web site contains links to other sites that are not owned or controlled by Diversion Media, LLC Please be aware that we, Diversion Media, LLC, are not responsible for the privacy practices of such other sites.

We encourage you to be aware when you leave our site and to read the privacy statements of each and every Web site that collects personally identifiable information.

This privacy statement applies only to information collected by this Web site.

Bulletin Boards/Chat Rooms
If you use a bulletin board on this site, you should be aware that any personally identifiable information you submit there can be read, collected, or used by other users of these forums, and could be used to send you unsolicited messages. We are not responsible for the personally identifiable information you choose to submit in these forums. We reserve the right to deny or suspend access to our site to any user.

Access to Personally Identifiable Information

If your personally identifiable information changes, or if you no longer desire our service, you may correct, update, delete or deactivate it]\ by making the change on our member information page, or by emailing our Customer Support at info@diversionmedia.com, or by contacting us by postal mail at the contact information listed below.

Security
We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

If you have any questions about security on our Web site, you can send email us at info@diversionmedia.com

Business Transitions
In the event Diversion Media, LLC goes through a business transition, such as a merger, acquisition by another company, or sale of all or a portion of its assets, your personally identifiable information will likely be among the assets transferred. You will be notified prominent notice on our Web site for 30 days of any such change in ownership or control of your personal information.

Changes in this Privacy Statement
If we decide to change our privacy policy, we will post those changes to this privacy statement, and other places we deem appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it.

We reserve the right to modify this privacy statement at any time, so please review it frequently. If we make material changes to this policy, we will notify you here, by email, or by means of a notice on our home page.

Contact Us
If you have any questions or suggestions regarding our privacy policy, please contact us at: Diversion Media, 7 West 22nd Street, 7th floor NOSPAMNew York, NY NOSPAM10010 (after, of course, removing “Nospam”)

No comments:

Post a Comment