The "new" MSC was established on April 25, 2007. The goal of Maui Surf Company, it says, is to produce footwear that captures the relaxing Hawaiian spirit. 2007's footwear line included a "Green Collection" of environmentally friendly sandals made of re-cycled materials and water-soluble adhesives.
MSC corporate headquarters is located in Ft. Lauderdale, FL. with sales and distribution offices in Hanover, MA. A major warehouse/distribution/operations facility was being built in Virginia as of November 2007.
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