The new principal owner, chairman and CEO of Maui Surf Company, Marc-Udo Broich, has appointed Joe O'Brien as its president.
O'Brien, who was the original founder and president of Maui Surf Company (MSC), brings with him more than 28 years of experience in this industry with companies such as Nike, Adidas and Kamik, a statement said.
In addition to his new venture with MSC, Marc-Udo Broich is the owner and chairman of BR Holding, LLC.
"The combination of Marc-Udo Broich and Joe O'Brien as the driving forces behind BR Holding and MSC, have already shown their impact on the "new " Maui Surf Company, with a successful launch of our spring 2008 footwear line," the company said.
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