Ocean Surf 26

Ocean & Earth sign new distribution partners in Sweden, Germany, Switzerland and Austria

4 October, 2008: Ocean & Earth International Pty Ltd are proud to announce further international expansion with the appointment of MGB Distribution AB as our new distribution partner in Sweden - Scandinavia.

"We are very pleased to be associated with MGB Distribution AB in Sweden who are totally focused on quality and service to their retail partners in the Snow, Skate and Surf lifestyle markets which is right in line with Ocean & Earth's distribution model around the globe. Sweden is a new market for us and the response and welcome that we have had has been incredible.

Selecting the right distribution partner and one that fully understands the breadth of Ocean & Earth's product lines is instrumental to us gaining further traction in the Swedish market. We are very confident that our partnership with MGB Distribution will help drive increased awareness and growth for Ocean & Earth in Sweden stated "Paul Munten Ocean & Earth International Chief Executive Officer".

Matt Batman, CEO of MGB Distribution AB stated "I am stoked to be associated with Ocean & Earth in Sweden, the response from the local retailing communities has been fantastic, this is partly due to Ocean & Earth's hard earned reputation and commitment in creating great core products and fashion conscious apparel.

Paul Munten's time in Sweden has stretched from the country's capital Stockholm to the South of Sweden, meeting one on one with key Swedish retailers and explaining Ocean & Earths local and global plans.

The surfing scene in Sweden is growing bigger and bigger every year. Some people even claim that surfing is the biggest growing sport in Sweden at the moment." As a result of this increased popularity for surfing, Ocean & Earth have become the major sponsor for the Ocean & Earth Mölle Open 2008, which will take place on Sweden's West Coast in Mölle.

Since the end of the 90's, Mölle has become one of the most popular and consistent waves in Sweden, stated Matt Batman, CEO of MGB Distribution AB.

Germany, Switzerland and Austria.

Ocean & Earth International Pty Ltd are proud to announce further international expansion with the appointment of GTA DISTRIBUTION OHG in Germany as our new distribution partner covering the markets of Germany, Switzerland and Austria.

"We are very pleased to be associated with GTA distribution with its head office Germany," stated Paul Munten Ocean & Earth International Chief Executive Officer.

Managing Director Gerd Weisner of GTA distribution in Germany who started the business 20 years ago at the age of 19 in his fathers garage stated "as a long term player in the action sports market we are happy to embrace Ocean & Earth and are 100% committed to the quality of the brand and fits perfectly into our existing product range.

Ocean & Earth is the perfect Partner for us and is a nature and perfect extension to our existing business. The core key accounts that we have in Germany, Switzerland and Austria, are all positive and they were waiting for a player who is down to earth, live their lifestyle and has the potential for solid numbers in our market dominated by the public companies.

And even better I will get myself one of these comfortable wheeled surfbags for my next boat trip. We are looking forward to representing Ocean & Earth".