santa cruz 73

Founded in 1985, BMW of Santa Cruz County has experienced a significant evolution and our web site reflects this growth through its ongoing development. Our passion for BMW motorcycles drives our enthusiasm to provide our customers with the helpful and unique information presented on these pages. It's accurate to say that our lives revolve around BMW motorcycles and everything related. We grew up with air-cooled boxers, matured along with the oil-cooled models, and experienced the evolution of the K and F series from the very beginning to the present. In the past couple of years, we have also welcomed the HP series to our family.

For the first time since its founding, BMW of Santa Cruz County will be under new ownership at the start of December 2008. Our long-standing customers, and good friends, Stuart and Julianna Fishman, will assume ownership of the dealership. Sharing the same passion for motorcycling and dedication to BMW, Stuart and Julianna will continue the tradition of providing the technical excellence and service commitment that customers of BMW of Santa Cruz County have come to expect.

Our entire organization is based on the core values of BMW. Quality and perfection is what BMW is all about. We feel that as a representative of BMW, we have a high standard to live up to and we take this objective very seriously. Our aim is nothing less than to be among the best BMW dealers anywhere in the world.

BMW of Santa Cruz County is staffed by highly qualified professionals with many years of motorcycle industry experience. Many of our staff have a long history with our dealership and virtually every one of us is a motorcycle enthusiast and avid rider. We can help you make the most of your BMW experience with our in-depth knowledge of everything BMW, and our personal experiences gained from years of riding.

Our web site was first launched in 1995 and to the best of our knowledge it was the first BMW motorcycle related web site in the world. As Internet technology has matured, so has our online presence. Our site has seen many improvements over the years and we hope you enjoy this latest version. A few key features of our site include:

* Highlights for Special Offers in our service and parts departments. Check this section for savings coupons for parts and/or services throughout the year.
* Destination California - which focuses on providing maps and locations of interest for our unique and beautiful area.
* Model specifications and descriptions beginning with the 1996 model year. This can be a useful reference for those shopping for a pre-owned BMW or simply an interesting look back at the BMW motorcycles of yesteryear.
* A select listing of our current and planned Motorcycle Inventory is a planned feature for our site. We know that shopping for a motorcycle is an important and exciting endeavor, and one that does not have to be limited to showroom hours only. As this will just be a select listing, we'll ask you to please contact our Sales Department, bmwsales@bmwsantacruz.com, for additional availability.

For our visitors that are not familiar with our Online Store, you will find it easy and convenient to browse and purchase on our site. We have a large and ever expanding selection of accessories from brands specializing in BMW – Hepco & Becker, Eurotech, and of course BMW. Our Parts Department rivals any store nation-wide in inventory, selection and most importantly, service.

BMW of Santa Cruz County is located in the city of Watsonville, which is approximately 15 miles south of Santa Cruz and 30 miles north of Monterey. Santa Cruz County is one of the most beautiful areas in the state of California. There are many fantastic roads here that are perfect for motorcycling. Our store has become a well known stopping point for motorcyclists touring the western United States from all over the world. We are centrally located on the California coast, right next to the world famous Highway One. Make sure and stop by whenever you are in the area!