Surf Canyon develops a browser extension for Internet Explorer and Firefox that claims to “improve” search results provided by Google, Yahoo and MSN. It pulls up results from further down the rankings and produces a clustered subset of results around each initial one.
Here is their pitch:
“Rather than leaving users to manually filter through static sets of links, this innovative application uses real-time behavior signals to calculate “instantaneous relevancies” within a result set in order to dynamically pull forward the most pertinent results while pushing back those less germane. The technology is similarly suited for targeting sponsored links, benefiting both users and advertisers.”
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