Surf Companies 48

Using semantic real-time implicit personalization, Surf Canyon is developing Discovery for Search™. The patent-pending technology sits atop virtually any third-party search engine and assists users in finding relevant information buried within the often overwhelming results. As content on the internet expands it is becoming increasingly difficult for individuals to locate the information they seek amongst all the irrelevant results. Moreover, as users' expectations of search rise, frustration mounts. Surf Canyon's application, which installs itself in the user's browser, alleviates this problem by disambiguating queries in real time in order to improve relevancy for natural and sponsored results.