The company has carved a niche in the clothing business with T-shirts, hoodies, accessories and other gear inspired by tattoos, art, music and action sports.
Sullen's expansion comes at a time when clothing makers and retailers are struggling for survival in the recession.
The company is offsetting slowing sales by opening new store accounts in different areas, Hanna said.
"Some of the orders aren't as large as they used to be," Hanna said. "But the new store accounts definitely make that up."
Sullen recently signed on Man Alive, a 70store streetwear chain owned by Indianapolisbased The Finish Line Inc. The company also is selling to more independently owned shops in Canada, the Midwest and the East Coast, Hanna said.
It's also generating sales overseas.
"A lot more stores are willing to diversify their product mix and that is giving us more opportunities," Hanna said. "We're expanding into new territories. There are still a lot of places that are just now starting to experience Sullen."
Startup Search
Rancho Santiago Community College District's Digital Media Center in Santa Ana is on the lookout for technology and media companies to house in its incubator.
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