TreeHugger is the leading media outlet dedicated to driving sustainability mainstream. Partial to a modern aesthetic, we strive to be a one-stop shop for green news, solutions, and product information. At TreeHugger we know that variety is the spice of life, so you can find all you need to go green in our up to the minute blog, weekly and daily newsletters, weekly video segments, weekly radio show and our user-generated blog, Hugg. We also extend our expertise to companies looking for a little green guidance. Past clients include Domino, Sundance Channel and House & Garden.
TreeHugger By The Numbers:
* 10 staffers, 50+ writers
* 10+ countries covering the latest in green
* 31 posts per day
* 13,000+ posts (articles) across 8 key categories
* 49,000+ reader comments
* 55,900+ total newsletter subscribers
* 31,000+ rss feed subscribers
* 5,212,000+ pageviews (March 08)
* 2,628,000+ unique visitors (March 08)
* #22 technorati rank (out of 75,000,000+ blogs)
TreeHugger is helping the masses get hooked on sustainability, and thankfully, it appears the masses are getting hooked on TreeHugger. Press notables have hailed us as “Having Balls,” dubbing us a “green CNN”, and a “Green Blog God.” Media empires like The Oprah Winfrey Show, Martha Stewart and the Sundance Channel have taken note. We've also been honored by several prestigious award ceremonies. In 2006, TreeHugger took home a Vloggie for being the "Best Green Vlog." For three consecutive years in a row (2005,2006,2007) TreeHugger was nominated for a Bloggie, and, within the past two years, The Webby Awards and the South by Southwest (SXSW) Festival have nominated us in various categories. Check out TreeHuggers virtual trophy case here.
TreeHugger is not TreeHugger without our quick-witted, global team of writers. They have the amazing ability to take topics that most of us snoozed our way through in school, and make them the addictive juicy, green bits that they are. TreeHugger's success is also due in large part to our core staff, who, like non-toxic, water-soluble glue, keep the green pieces from falling apart, and of course, to our esteemed board of advisors.
“Sustainability su-shmame-ability,” you say? Don’t write us off yet! With over one million unique visitors we think we’re onto something!
Why is TreeHugger Doing This?
Our environment is currently facing huge obstacles that have the potential to seriously disrupt our future and the future of all our fellow flora and fauna friends. Keeping that in mind, TreeHugger also sympathizes with the fact that most people aren’t willing to compromise their current lifestyle in order to improve our shared environment, so we have created a place where you can discover how to maintain or improve your quality of life while reducing your harmful impact on the earth.
TreeHuggers know that you don’t need to run off to live with the wolves to contribute to the betterment of Mother Nature. (We do, however, prescribe this to anyone with strong urges to pursue cave art and moon howling). TreeHuggers live in the 21st century, make quotidian decisions, consume, have fun and maintain their aesthetic je ne sais quoi.
Knowing that apocalyptic predictions tend to paralyze the masses instead of mobilizing them, we also prefer an enthusiastic, upbeat outlook.
We live green, through education and action.
Who's Behind TreeHugger?
TreeHugger’s success is due in large part to our core staff, who, like non-toxic, water-soluble glue, keep the green pieces from falling apart, and of course, to our esteemed board of advisors.
TreeHugger is written by a team of international expert writers. They pepper the globe from New York to Beijing and everywhere in between. You name the place, and we’re there to dish on the latest in eco-pursuits and products. After all, green is global.
TreeHugger's Core Team
Graham Hill
Founder TreeHugger.com,
Vice President, Interactive Media, Planet Green
Alternately described as Serial Entrepreneur, Do-Gooder and Designer, Graham Hill certainly enjoys variety although now finds his future happily confined to the social entrepreneurship arena. Past businesses include forays into fashion, web-development, viral email and plant-based air filters. In 1995, with his cousin, he started and grew the web-developer, SiteWerks, to 60 people doing work for large companies such as Microsoft and sold it to a New York company in 1998. He currently focuses on pushing sustainability into the mainstream through TreeHugger.com, which in 4 short years has become one of the most respected and trafficked environmental sites on the web. Hill and the TreeHugger.com team recently joined the Discovery Communications family of networks as part of its Planet Green multi-platform, global environmental initiative. Additionally, he owns a product business that sells a New York souvenir he designed a few years ago into 150 stores including MOMA. Graham has a Bachelor of Architecture with distinction from Carleton University in Ottawa and did advanced studies in Industrial Design at E.C.I.A.D, Vancouver. Graham has lived all over the world and his guiltiest sin is air travel (offset of course). He speaks English, French, German and Spanish and is addicted to squash.
Follow Graham on Twitter!
Ken Rother
President/COO
Ken, President and COO, is responsible for bringing the vision and strategy of TreeHugger to life. Ken has been involved in the Internet since the early 90's when he co-founded Mountain Lake Software in Toronto Canada with Mathew Zaleski and William Tapscott. Mountain Lake helped some of Canada's largest financial institutions take their first steps onto the WWW. After being acquired by a New York publisher in 98, where he first met Graham, Ken held various roles including VP of operations responsible for all deliverables of their internet consulting division and later as divisional CIO introduced process altering technology to their globalization business. Most recently before joining TreeHugger Ken spent time being a full time Dad for his two teenage boys. His interest in the environment dates back to his first summer job leading low impact canoe trips in northern Quebec.
Meaghan O'Neill
Editor
After traveling throughout America, with a long stopover on Maui, Meaghan O'Neill landed in New York City in 2000, where she began her career in magazine journalism. While working for Interior Design, she became inspired by the tremendous boom that was happening in eco-design and sustainable architecture, which led her to help launch TreeHugger.com in 2004. She has contributed to publications as diverse as Men's Journal and Teen Vogue and her series for Slate.com, "The Slate Green Challenge with TreeHugger" was a finalist for a 2007 National Magazine Award. She is also the co-author of Ready, Set, Green: Eight Weeks to Modern Eco-Living (Villard, 2008), TreeHugger's first book. Meaghan lives in Newport, Rhode Island with her husband, son, and the world's best dog. She is 10 percent hippie on her father's side.
Michael Graham Richard
Science & Technology and Cars & Transportation Editor
Michael has been with TreeHugger since 2005. He started out as a part-time writer, but after about a year (circa February 2006) he made the transition to full-time editor-in-chief. He played that role until January 2008 (the highlight of this period was of course the acquisition of TreeHugger.com by the Discovery Channel), and he's now editor of the Science & Technology and the Cars & Transportation categories (his two main loves).
Jessica Root
Editorial Assistant
Jessica Root fearlessly leapt into the entertainment business at an early age celebrating her 16th birthday as Production Assistant on the set of The Quality of Light, starring Blythe Danner. Among several other Production Assistant experiences, she held a position as a Location Scout for the Paramount film Stateside.
Jessica deepened her understanding of media studies at New York University's Tisch School of the Arts, where she discovered the power of the media in general, to effect social change. After her internship in Miramax's acquisitions department, her first job upon graduation was at Court TV where she assisted an executive producer.
While pleased with her responsibilities, Jessica found herself passionate about organic living and sustainable design. With media skills under her belt, she brings this passion to her current position as Project Manager here at TreeHugger. In her down time, Jessica enjoys supporting her local farmers at her neighborhood food co-op, yoga, and doing volunteer work for organizations like Food Not Bombs and the International Documentary Association. You can reach Jessica at jessica at treehugger dot com.
Collin Dunn
Writer
Collin is a sustainability enthusiast living in Corvallis, Oregon. Growing up in the mountains of Colorado, he became involved in fun outdoor activities like skiing, backpacking, hiking and mountain biking from an early age. Before coming to TreeHugger, he cut his enviro-teeth at Grist and Sustainable Style Foundation, both in Seattle, Washington. He really digs modern design, music and pop culture, and believes that they all have a place in our greener world and are a great way to engage a mainstream audience in a greener lifestyle.
For TreeHugger and Planet Green, he most often writes about ideas and products that can help us all be a little greener and live a little better. He believes in human ingenuity and the power of positive thinking, that the democratic process works when everyone engages in it, and that we should all vote with our dollars and our actions. Collin believes everyone can do something every single day to make the world a better place. He can be reached at collin at treehugger dot com.
Lloyd Alter
Writer
Lloyd Alter has been an architect licensed to practice in Ontario, Canada; developer of award-winning condos and townhouses, inventor, and builder of prefab housing with Canada's Royal Homes. He fell into writing for TreeHugger after sending tips from his prefab blog, and discovered that he liked writing a lot more than architecture. He now writes for TreeHugger, is an Associate Professor at Ryerson University teaching sustainable design, and has written for Azure and Ontario Nature magazines. When not at the computer he can be found in his 1989 Hudson single scull or on his bike.
In the course of his previous work developing small residential units and prefabs, Lloyd became convinced that we just use too much of everything- too much space, too much land, too much food, too much fuel, too much money, and that the key to sustainability is to simply use less. And, the key to happily using less is to design things better.
Lloyd is supposed to write about design, but instead writes about just about anything that gets him riled up or excited, which happens a lot.
Federico Slivka
Art Director & Interaction Designer
Federico (50% Czech 50% Argentinian) has a Major in Graphic Design as well as a Bachelor's Degree in TV Direction & Production.
A long professional career has taken him towards the development of internet projects for important companies and agencies. He has worked in Buenos Aires, Madrid, Barcelona and for American firms.
As Art Director and Consultant at IconMediaLab he worked for clients like Camper, Telefonica, La Caixa, Pfizer, Almirall and Mapfre. As Art Director at McCann Erickson he dedicated his creativity to multi-national clients and campaigns.
For nine years he has invested part of his time and passion teaching at the University. He was professor at the University of Buenos Aires, and teaches since 2002 at the Barcelona film school (ESCAC) giving classes in design applied to the audiovisual and in Flash Software and Animation Techniques.
For the last two years he has been the talent at the core of the TreeHugger design team.
Nick Aster
Media Architecture Advisor
Nick Aster is a Media Architecture Advisor for TreeHugger.
Nick came on as a consultant in 2004 to program the site. In that capacity, he helped TreeHugger gain momentum until he became part of the full time team in 2006. He was responsible for maintaining all technical aspects of the website as well as devising media strategies for TreeHugger's partners.
TreeHugger's Board of Advisors
Nick Denton
President, Gawker Media
Nick Denton is publisher of Gawker Media, an independent media company, which includes Gawker, an online review of pop culture, and Wonkette, an analogous title for U.S. politics. Gawker Media, with properties in nine consumer categories, takes the weblog format and applies the business model of a traditional magazine. Nick has been working in internet media since 1996, first writing on the subject for the Financial Times of London, then founding two companies in the late 1990s. First Tuesday, an internet-era events business with branches in 80 cities, was sold in 2000. Moreover Technologies, which is headquartered in London, provides news search technology to portals such as MSN, and corporate customers. After graduating in economics from Oxford University, Nick began his career as a foreign correspondent for the FT, during the revolutions in eastern Europe. Later, while investment banking correspondent, he co-authored All That Glitters, the definitive account of the collapse of Barings Bank.
Shayne McQuade
CEO, Voltaic Systems Inc.
Shayne is the founder of sustainable products company Voltaic Systems and is the inventor and designer of Voltaic’s line of solar bags which were premiered on Treehugger. This is Shayne’s first effort in the development of sustainable products, following a decision to focus on ventures with a positive environmental impact. He has a 10 year history as an entrepreneur having been involved with multiple technology startup companies either as Founder, CEO, or negotiating the sale. Prior to that Shayne was a management consultant with McKinsey & Co. in New York and with KPMG in Australia, the UK and Taiwan. He has and MBA from Columbia University in New York, and a Bachelor of Business from Edith Cowan University in Australia.
Robert M. Perkowitz
Serial Entrepreneur
Robert M. Perkowitz is an entrepreneur, environmentalist, writer, investor, and distance cyclist. He is president and founder of ecoAmerica , an environmental consumer research and marketing firm. Bob is also a trustee of the Sierra Club Foundation and of Environmental Defense. Over the past 25 years, Bob has also been president of direct marketing and manufacturing organizations including Cornerstone Brands, Smith+Noble, and Joanna Western Mills. He currently is managing partner of VivaTerra LLC, president of Paradigm Management, Inc., a director of SRAM, Inc., sits on the TreeHugger.com board, and is a partner in Firebrand Partners, LLC, and Arqua Equity Partners, LLC. Bob has ridden his bike across North and South America, Australia, and Europe and is currently trying to figure out how to ride across Africa and Asia.
Douglas Scott
Executive Director, Branded Content and Entertainment, Ogilvy & Mather
With over fifteen years of marketing experience, Douglas Scott has developed and produced some of the most successful integrated marketing programs for Fortune 500 companies. Some of his credits include: LOHAS 8, a three-day forum sponsored by Ford Motor Company; BLENDER Sessions, in Park City, Utah during the Sundance Film Festival; "Diddy Runs the City" for MTV, Chrysler Million Dollar Film Festival; Terry Tate, Office Linebacker for Reebok; Eternal Darkness for Nintendo; Hollywood Stock Exchange's (HSX) Music Stock Exchange; Virtual Producer; Annual Academy Awards event, weekly radio show on CBS Radio, and structuring and overseeing content syndication relationships with Access Hollywood, Advertising Age, Entertainment Weekly, and other national media outlets.
Upendra Shardanand
CEO, Daylife
Upendra Shardanand is CEO and founder of Daylife, which builds globally syndicated newsware enabling unique ways to explore the world of news. Upendra is the former Director of Technology at Time Warner Corporate, where he focused on alliances and tech strategy. Before that, he was Director of Technology for the AOL division's Advanced Services group. Prior to Time Warner, he was a founding partner of The Accelerator Group, a venture firm with offices in New York, Los Angeles, and London. He was a manager at Microsoft, architecting and launching Microsoft Passport. He also drove Microsoft's privacy initiatives and served on many industry bodies in this regard. Prior to its acquisition by Microsoft in early 1998, Upendra was a co-founder of Firefly Network, a pioneer in the area of personalization and web technologies. He did his undergrad and earned a Masters of Engineering (in 1994) from MIT. His graduate thesis work on Collaborative Filtering for Firefly Network.
How Can I Contact TreeHugger?
If you'd like to contact TreeHugger with tips, suggestions, comments, or product announcements, please email tips [at] treehugger [dot] com. PLEASE DO NOT SEND TIP EMAILS TO ANYTHING BESIDES TIPS AT TREEHUGGER DOT COM.
Editor: editor [at] treehugger [dot] com.
Technical issues: tech [at] treehugger [dot] com.
Advertising opportunities: advertising [at] treehugger [dot] com.
See also Advertising on TreeHugger and the Advertising FAQ.
Business development: bizdev [at] treehugger [dot] com.
PR or marketing: marketing [at] treehugger.com.
TreeHugger TV: video [at] treehugger [dot] com.
TreeHugger Radio: radio [at] treehugger [dot] com.
If you'd like to propose something that doesn't fall under the above categories, please contact jessica [at] treehugger [dot] com. PLEASE DO NOT SEND TIP EMAILS TO ANYTHING BESIDES TIPS AT TREEHUGGER DOT COM.
TreeHugger is run virtually but its corporate home is in New York City. Although we love to hear from you, snail mail requires plastic packaging, paper mailing materials, and fossil fuel to ship! If you absolutely want to send us something physical please email editor [at] treehugger [dot] com and ask us first (save yourself time, $ and emissions).
If we determine it makes sense to send it to us, here is our mailing address:
Treehugger c/o Discovery Communications
850 3rd Ave., 8th Floor
New York, NY 10022
If you are a publisher wishing to send us a book for review, please e-mail: editor [at] treehugger [dot] com.
How Can I Best Use the SIte?
TreeHugger is so chock full of green goodness, it can feel a bit overwhelming to a newbie. Don’t drown yourself in green! Learn the best way to best navigate the site using this 12-step inspired program:
1. Are you here to loll around? Kick back with a fair-trade snack and scroll through the day's headlines or in a topic of interest like Cars + Transportation or Food + Health. With over 24 posts each day, you'll be sure to stay entertained.
2. Are you on a mission? Maybe for a cute, odorless composter for your urban kitchen or dorm? Plug in whatever it is you're jonesing for into our search box at the top of the home page. Using the compost example, it'll bring you to a heapin' pile of posts about composting from the past four years.
3. Are you a greenie "know it all?" Don't just debate the specific merits of recycled denim insulation vs. recycled paper insulation. Use us for the cold, hard facts. Whether it's for your term paper deadline or investigative journalism purposes, TreeHugger is the love child of a team of expert writers and readers, who live, eat, drink, sleep and breathe green. Just enter whatever you're researching in the search box at the top of the page and find the most up-to-date answers in our archive of over 30,000 posts.
4. Are you a newbie? Do you find yourself admiring eco-celebs and give a thumbs-up to hybrid driving hipsters, but secretly refer to those new energy saving light bulbs as "those curly-fry looking things? Learn how to tell the difference between a CFL and a PVC, and take action with our guides for How To Go Green. We understand the importance of baby steps.
5. Looking to spark a debate? Add a comment or question to any post you please. Our loyal and candid readers will be sure to keep you on your toes.
6. Do you need to see it to believe it? Catch our weekly episode of TreeHuggerTV to get an inside glimpse at the hottest in sustainable culture at the movies, on the runway, or at the museum. You name it, and we’ve got it covered on TreeHuggerTV.
7. Are you looking to reminisce? Following your grandmother’s recipe for tomato sauce using locally grown tomatoes over a bottle of biodynamic red wine with your S.O. makes for a wonderful evening. Following your grandmother’s recipe for tomato sauce using locally grown tomatoes over a bottle of biodynamic wine with your S.O. while listening to an episode of TreeHugger’s weekly radio show? Even better. Indulge in the romance of radio and its sexy sustainable counterpart on TreeHugger, or download it from iTunes and listen on your iPod.
8. Don't have the time to make it to TreeHugger? Let us come to you! When you sign up for our daily or weekly newsletter, we'll compile the best juicy bits of green and send them to your inbox.
9. Ready to fuel your inner eco-competitor? Enter one of our contests. After all, saving the world is worthy of a little praise now and then, and Al Gore shouldn't get all the recognition.
10. Are you reading this at work? Do you find yourself taking charge of your company’s recycling program, and stocking the fridges with rBGH-free creamer? It might be a good indication you’re ready to be a green professional. Hit our job board and start dreaming about organic, fair-trade coffee breaks.
11. Are you ready to make a difference and look and feel good while you’re doing it? You’re on the road to green recovery! Start exploring TreeHugger today. Enjoy!
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