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Pacific Shoreline Marathon Runs With Surf City USA®
Huntington Beach, CA May 18, 2007
After eleven years as the Pacific Shoreline Marathon, race
organizers announced today the title of the event has been changed to the Surf City USA®
Marathon. The next event date is February 3rd, 2008 and registration is set to open on May 19th.
While the popular oceanfront race course will still run along the spectacular pacific shoreline, race
organizers and runners agree that the Surf City image better defines the unique feel of the event.
“This event has always been characterized by the laid back, unique surf culture of Huntington Beach
and Southern California,” said Amy Tomchak, the event’s Executive Director. “The Surf City USA®
brand adds to this allure.”
“After more than a decade in our community, we’re thrilled that the Marathon has incorporated the
Surf City USA® brand name into its title,” said Doug Traub, President of the Huntington Beach
Conference and Visitors Bureau. ”The Marathon is a perfect example of the Southern California
beach lifestyle. Through this partnership we can work even more closely together to increase the
world class stature of our destination and this event.”
“This outstanding sporting event attracts thousands of people to Huntington Beach from all over the
country,” said Huntington Beach Mayor Gil Coerper. “It is important to our city and our community
that Surf City USA® is home to one of the greatest marathons on the west coast, and we believe
promoting this new name is that extra appeal that puts us over the top.”
The race starts to a soundtrack of the Beach Boys, is led by lifeguard vehicles and classic woody
surf sedans, and runners are serenaded by surf rock riff music as they make their way through the
scenic race course. The start line is on Pacific Coast Highway 101, runs past the famous Huntington
Beach pier, and makes its way down on to a multipurpose running path right on the sand in the heart
of Huntington Beach. With the encouragement of local surfers cheering participants along the way,
runners find the atmosphere unique and inspiring. All finishers receive a classic surfboard shaped
medal.
The event has sold out in advance for the last two years and is expected to sell out even earlier by
drawing more runners from other parts of the country who want a taste of Southern California.
Registration and event information for the February 3rd, 2008 Surf City USA® Marathon, Half
Marathon and 5K is available at www.runsurfcity.com.
Media Contacts:
Amy Tomchak
(949)278-3685
www.runsurfcity.com
press@surfcitymarathon.com
Wendy Haase
Huntington Beach Conference & Visitors Bureau
(714)969-3492
www.surfcityusa.com
ABOUT THE SURF CITY USA® MARATHON
Formerly the Pacific Shoreline Marathon, the Surf City USA® Marathon is Orange County’s largest
and longest running marathon event. Each year on Super Bowl Sunday, 15,000 runners and their
families come to Huntington Beach to participate in the Marathon, Half-Marathon and 5K events.
Weekend highlights include the two-day Active Lifestyle Beach Expo, the Michelob Ultra Post Race
Beer Garden, and Classic Surfboard Medals for all race participants. This popular Surf City event is
expected to attract more than 30,000 people from 48 states and 19 foreign countries to Huntington
Beach over Super Bowl Weekend.
Surf City USA® is the registered trademark of the Huntington Beach Conference and Visitors Bureau, used with permission as an Official Licensee. All rights reserved.