Tuesday, June 23, 2009

Surf One 78

Break.com is the premier online entertainment destination for guys with over 18 million unique viewers and 50 million page impressions per month (Nielsen Site Audit). Men 18-34 visit Break for the best content online, viewing over 12 million videos and 5 million picture views daily. Break is more than a website – we are a cutting edge community for guys and the content they like, content made by our viewers for our viewers combined with the best in professional content. We know what guys want to see because we want to see it, too.

Engaged Audience
Break.com visitors spend significantly more time, visit more often, and view more pages than the competition.

Website Total Pages Viewed (MM) Total Minutes (MM) Average Minutes per Visit Average Visits per Visitor
Break.com 52 17 7.9 4.4
Metacafe.com 22 12 3.2 2.1
CollegeHumor.com 6 4 6.8 2.1
Heavy.com 2 0 0.3 1.4
Veoh.com 17 14 6.3 3.1
Craveonline.com 1 0 0.7 1.4
*Source comScore Key Measures, December 2008

Fast Growing
Break.com is considered a leading video property, by any metric.

Website Audience Growth
Break.com 200%
MetaCafe 27%
Myspace 20%
Heavy -15%
Veoh -30%
CollegeHumor -56%
*Source comScore, Video Metrix December 2008,
competitive sites with over 1 million monthly uniques

Composition of Men
Break.com has a strong composition of Men 18-34.

Website Composition Index
for Unique Viewers
Break.com 148
CollegeHumor.com 145
Craveonline.com 143
Myspace 139
Veoh.com 138
Heavy.com 118
Metacafe.com 118
YouTube 108
*Source comScore Video Metrix, December 2008

Funniest Videos
Not only is Break a top video site, it is also the #1 humor site. Break.com is ranked by Hitwise as the #1 humor website, finishing in front of MetaCafe, College Humor and Comedy Central.

Rank Website
1 Break.com
2 Newgrounds
3 MetaCafe
4 Funtrivia.com
5 eBaums World
6 Democratic Underground
7 Fark.com
8 Heavy
9 College Humor
10 Toilette-Humor
*Source Hitwise, April-June 2008, Category - Humor

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