Surf One 98

What is Aquabumps?

Aquabumps parades images of waves, surfers (good and bad), hot morning joggers and stunning beaches.

The imagery is compiled with concise surf reports detailing temperatures, winds, tides and forecasts for the upcoming week. And that’s just the start… throw in some relevant news, opinions on what’s hot and what’s not, new releases, cool parties and you’ve got yourself a daily Aquabumps report.
Watch Aquabumps on SUNDAY program



how it works

Aquabumps is a daily documentary of Australian beaches between the hours of 6am and 7am where digital photos are shot and then collated into a daily report which is emailed to over 20,000 loyal subscribers as of August 2006 (and growing). The email report is in HTML format so you don’t have to open any attachments, it should all just appear directly in your email program.

Subscribing to Aquabumps reports is free, which lures subscribers from all over the globe to join in and share a glimpse of the Australian beach lifestyle. Even if they’re 1000 miles from any ocean - they simply love it.

If you would like to SUBSCRIBE to the Aquabumps email reports, just type your email address into the box provided in the top right hand corner of this page! You will then receive reports every weekday morning at around 10am (sometimes earlier, sometimes later).
escapism

Aquabumps is often explained as ‘Escapism’…It’s 10:30am at work and you’re in the middle of cranking out a boardroom report for the end of financial year (dang - excitement), you’re in ya suit twiddling your pen when BOOM! the Aquabumps report hits your inbox providing a 30 second aquatic escape. You then check out the sunrise pics, read the days surf conditions and plan your working week around the surf forecast. Often there is also something to win or a special offer from an Aquabumps sponsor.
the website

The Aquabumps website is a hive of activity housing party snaps, surf trips from out of town, bikini contests (yeoow), community based notices, subscriber mugshots, popular photos and the latest news around town.

The Aquabumps website has been a connecting link between crew aged between 20 - 40 (and even older), informing them of things they need to know about…where the next Bondi board riders comp is, when the next mega Wonderland party is on or just general advice on where to buy a new board for a beginner.

Every morning is different…different wave heights, different winds, different temperatures…it’s always a surprise what happens in the early hours of the morning. Everything is documented in the Aquabumps reports, as well as a side column of upcoming events.
we like things looking good

Aesthetics are important to the bumps crew. We like things that look good. Good photography, good email layouts, clean edgey website designs and useable interfaces. We refrain from cluttering our content with tacky advertising, flashing logos and dorky graphics. Daily emails are short and sweet. A digestible format suitable for a 30 second break…

Aquabumps is designed and maintained by Uge (pronounced Yooj), ex-Creative Director from the Eclipse group (www.eclipsegroup.com.au), a Deloitte business that focused on large scale web development projects such as Holden.com and claytonutz.com to name just a few. Aquabumps is a combination of 3 passions for Uge - Photography, Design and surfing. Uge has been shooting pics since he was 9 years old and surfing for 15 years.
quality photography

Ocean and surfing photography is the passion that drives Aquabumps. Unlike other surfing/beach related websites, Aquabumps has a thirst for capturing the essence of surfing through new innovative angles, moody dawn lighting. Our goal is to shoot images that stirs emotion in the audience, whether it be a keen surfer frothn’ over a sucky tube or a glorious, warm sunrise photo.
advertising on aquabumps

Feedback from the Aquabumps audience has told us that they enjoy the clutter free, relatively non commercial aspect of the web site. However, Aquabumps is a business (as of April 2004) and needs to survive financially which is why we run advertising.

In trying to preserve the experience of Aquabumps, advertising is subtle,very relevant, uncluttered and very targeted, reaching a highly sought after crew of people. Advertising is totally integrated into the daily reports seamlessly - so you won’t find ‘in ya face’ stuff here.