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Advertising & Marketing: Surf Shop pick up national eco-award for "Carbon Zero Surfing"
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Surf Shop pick up national eco-award for "Carbon Zero Surfing"

Loose Fit Surf Shop have won a "Green Apple Award" for their "CarbonZero Surfing" campaign, in which the company offset their carbon emissions and planted a tree for every surfboard sold.

[ClickPress, Wed Nov 21 2007] Loose-Fit Surf Shop has won a top award at this year’s Green Apple Environmental Awards, which took place on 9th November. They took home the Silver trophy, which was presented to the team by David Bellamy at the House of Commons, in recognition of the company’s pioneering ‘CarbonZero Surfing’ campaign.

The campaign was recognised for its total commitment to the environment. As well as switching to a green energy supplier and reducing it’s carbon footprint, Loose-Fit become the world’s first CarbonZero Surf Shop, with over 200 trees planted to absorb the carbon dioxide that it produces.

Picking up their award at the House of Commons from well known environmental campaigner David Bellamy, Jon Finch from Loose-Fit said, “we put the environment at the heart of what we do, and as well as being a CarbonZero company, we also are also a member of the “1% for the Planet” scheme, whereby we donate one percent of our net sales to selected environmental projects worldwide”.

“We are delighted that our work has been recognised it such a way, and it is a great reflection on the hard work and commitment of the staff, who thrive on the eco approach of how we run our business”.

Loose-Fit has been working with co2balance since 2006 to become CarbonZero. Over 200 trees have all been planted locally to Loose Fit in the South West in co2balance’s own woodland, absorbing 180 tonnes of carbon dioxide.

Mike Rigby, Director of co2balance said: “We are thrilled that Loose-Fit have picked up this award, and it is a great endorsement to the CarbonZero Surfing campaign that we have been running with them”.

The carbon offsetting part of the “CarbonZero Surfing” campaign is an “additional project”, in that the trees would not otherwise have been planted but for the investment of the funds from Loose-Fit. This ensures that their move in becoming CarbonZero has resulted in a clear and direct action in reducing carbon dioxide, which is a key contributor to climate change.
To find out more on Loose-Fit’s CarbonZero Surfing, log on on to www.loose-fit.co.uk. For help reducing your carbon footprint, and to become CarbonZero, contact co2balance via their website, www.co2balance.com.

- ENDS -

Notes to Editors:

Attached photo: “Bobby and James from Loose Fit Surf Shop with their Award outside Big Ben and the Houses of Parliament, where the awards ceremony took place”.

About the Green Apple Environmental Awards:
The Green Apple Awards are in their fourteenth year and attracted more than 500 nominations this year.
They are organised by The Green Apple Organisation, an independent, non-political, non-activist, non-profit environmental group dedicated to recognising, rewarding and promoting environmental best practise around the world.

About Loose-Fit Surf Shop:
Loose-Fit Surf Shop (located in Braunton, Devon and their new store in Bristol) offers a beautiful range of handcrafted classic surfboards and original environmentally friendly clothing as well as specialist surfing equipment and a great selection of hand picked films, books, music and art.

The unique concept store also houses an organic café serving the very best organic drinks and home-baked food. An outdoor deck area surrounded by palm trees provides a comfortable and laid back environment for customers to take advantage of our free WIFI too.

About co2balance ltd:
co2balance’s aim is to provide a simple, practical and cost-effective way to individuals and businesses of reducing their ‘carbon footprint’ and then balancing their unavoidable carbon dioxide emissions through investment in woodland planting and energy efficiency. After providing advice on carbon reduction, co2balance will arrange to offset the residual CO2 emissions.

For further information – including a range of images and pictures - please contact: Paul Chiplen, Communications Manager, on 0783 7766020 or paul.chiplen@co2balance.com

Interviews:

Jon Finch, founder of Loose Fit Surf Shop on 07771 522 389
Mike Rigby co2balance Director on 07800 858828