Sunday, June 21, 2009

surf shops 22

Roxy and Ron Jon Surf Shop Partner for Summer Event in Cocoa Beach
June 3, 2009
PRESS RELEASE

Ron Jon Surf Shop and Roxy will offer beachgoers and surf fashion fans a plethora of fun-filled activities on June 19. The free festivities will include a Design-A-Bikini contest, Roxy t-shirt tie-dying, manicures by OPI, flip flop making and more.

If you have ever dreamed of making it as a designer, Roxy invites you to visit Roxy.com/designabikini for details on creating your own Roxy bikini. A national winner will be selected from the designs submitted and will have their inspiration manufactured and sold worldwide. As an added bonus, the grand prize winner will also receive $3,000. Designs may be submitted at Ron Jon Cocoa Beach on Friday, June 19th from 5-8pm, and the regional winner will receive a $100 Roxy gift card.

If releasing your inner designer isn't quite your thing, you're still sure to have fun at one of the many Roxy activity stations set up at Ron Jon Cocoa Beach. All the stations are free and first come, first served for girls of all ages. At the conclusion of the event, Roxy is showing their new girls surf movie Dear & Yonder. This inspiring movie features a dynamic cast of ladies, ranging from seasoned surf professionals to rising stars who are just now coming into the spotlight. Each of their stories is unique, but they are all connected by a spirit of adventure and love for the ocean. The cast includes Roxy's own Sally Fitzgibbons, Kassia Meador and many more. These talented athletes show how far women's surfing has come, and to demonstrate just where its roots began, the film journeys back in time to uncover the sport's rich history with icons Linda Benson, Rell Sunn and Lisa Anderson. These surfers are just some of the movie's impressive cast, assembled not only for their skills in the water, but for their inspiring way of relating to the world and each other.


About Ron Jon Surf Shop
Ron Jon Surf Shop is celebrating its 50th Anniversary throughout 2009. Ron Jon Surf Shop was founded in 1959 by surfing enthusiast Ron DiMenna. Two years later, he opened a tiny oceanside shop in Long Beach Island, N.J. The lifestyle-apparel and board-sports-equipment retailer has since opened stores in Cocoa Beach, Ft. Lauderdale, Orlando, Ft. Myers, Key West, Panama City Beach, Fla., as well as in Myrtle Beach, S.C. The flagship store in Cocoa Beach is the world's largest surf shop. It operates 24 hours a day, 365 days a year.

About Roxy

Roxy is a brand of Quiksilver, Inc. (NYSE:ZQK), the world's leading outdoor sports lifestyle company, which designs, produces and distributes a diversified mix of branded apparel, footwear, accessories and related products. The Company's apparel and footwear brands represent a casual lifestyle for young-minded people that connect with its boardriding culture and heritage.

The reputation of Quiksilver's brands is based on different outdoor sports. The Company's Quiksilver, Roxy, DC and Hawk brands are synonymous with the heritage and culture of surfing, skateboarding and snowboarding, and its beach and water oriented swimwear brands include Raisins, Radio Fiji and Leilani. The Company continues to make snowboarding equipment under its DC, Roxy, Lib Technologies, Gnu and Bent Metal labels.

The Company's products are sold in over 90 countries in a wide range of distribution, including surf shops, skate shops, snow shops, its proprietary Boardriders Club shops and other company-owned retail stores, other specialty stores and select department stores. Quiksilver's corporate and Americas' headquarters are in Huntington Beach, California, while its European headquarters are in St. Jean de Luz, France, and its Asia/Pacific headquarters are in Torquay, Australia.

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