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Hello Surfrider volunteers-
The first 2009 Clean Water Classic surf contest press release is attached and I need your help! While I will be contacting the newspapers, magazines and TV crews again, it really helps if any of you have a personal connection to someone working in media. If you have a friend or colleague who is a reporter, has a radio show, is a freelance writer, etc. please pass the press release along to that person. You never know who might be interested in covering our contest!
Additionally, if you can cover the event in an upcoming newsletter for your chapter, put the event info up on your chapter website, or otherwise help spread the word in your local chapter, that would also be great
If anyone from the media would like more info about the event, or would like some images to use with a story, please pass them along to me and I'll work with them to get all the info they need. Our photo usages are free, and our photos rock, so please let reporters know that we also have great images to go with the story
We'll have one more release ready before the event, and I'll pass that along to everyone as well. It should go out a few weeks before the contest, and then there will be a final release with the winners which is done after the event.
The event website remains: CleanWaterClassic.com

Manly, NSW, Australia - 20 February 2009
Meyerhoffer Ð The Evolution of Wave Riding
The Meyerhoffer is possibly the most radical design innovation in longboarding for a generation. With this ultra-modern take on the traditional longboard world renowned industrial designer Thomas Meyerhoffer and Global Surf Industries bring his design excellence into the realm of the everyday surfer, increasing the ultimate experience and propelling surfing into the mainstream consciousness more than ever.
Always in search of ways to increase the experience Thomas Meyerhoffer designs products in the areas of sports, technology and furniture. His previous experimental surfboards have been included in New York's Cooper Hewitt National Design Museum and the Orange County Museum of Art, while Outside Magazine has tipped the Meyerhoffer Longboard in 2009 as 'a surfing product that will blow your mind.'
Each section of the board is optimised for maximum performance, the design evolving into an incredibly complex shape with three different bottom contours that transition smoothly into each other with its own purified purpose in an organic and seamlessly effective shape. Just like nature itself. The evolution of the Meyerhoffer has been a process of taking away more than adding to traditional forms, enabling Thomas a greater opportunity to shape the board.
"As a designer I believe in the proportions of nature. If you change a shape in one direction the flow on effect undoubtedly changes it in the other," said Thomas'.
From the wide tail through a minimal waist and into a more classic nose, the design brings short board elements into a longer board to maximise speed and turning, provides paddling ease and high performance nose riding. Every element of the board provides the ability for smooth transition from front to back.
"I want to further explore that indefinable feeling of surfing and I see this same sentiment within Global Surf Industries," he added.
And in their quest to push the boundaries of surfboard design Australian company Global Surf Industries has teamed with Thomas for the next chapter in this evolution. The Meyerhoffer once more takes us back to the longboard and beyond the current shape while still encompassing core shortboard philosophies in its design.
"It has always been a goal of mine to help create definite design differentiation in the retail surf industry," said GSI Managing Director Mark Kelly. "As a whole, surfboards are very similar and I believe today it is shapes over construction that we need to develop further."
Global Surf Industries is the largest surfboard distributer in the world, distributing to over 50 countries. Mark believes if you were to take 20 random boards from the rack at your local surf shop and remove all brand definable markings, most of us would be at a loss trying to differentiate between each. Unless however, included in that collection are the latest Meyerhoffer longboards.
"We are a company for the recreational surfer and I cannot wait to give every surfer out there the opportunity to ride this truly innovative piece of modern design," concluded Mark.
The Meyerhoffer will be marketed under Global Surf Industries Modern Longboards brand. It will be launched and surfed at this year's Global Surf Industries Noosa Festival of Surfing. The Festival runs from March 15 Ð 22 and encompasses the GSI One Design Invitational, where six heats of six invitees will surf 9'2" Meyerhoffer boards for the first time for a place in the final.
For more information, videos and reviews go to www.surfindustries.com/modern or call 1300 368 428
To interview Thomas Meyerhoffer and Mark Kelly, or for media enquiries please call Leigh Boin or Luke Dean-Weymark at Use My Mind on 02 9557 5750 or 0408 112 945.