Surf Wear 75

Surfwear Shop, Lowestoft - Logo Design

Tue, Sep 2, 2008

Logo Design Portfolio
Surfwear Shop, Lowestoft - Logo Design
Logo Design for a Surf and Beachwear Shop in Suffolk, UK

We were hired to work on the logo design for a Surf shop in Lowestoft that would also double as the brand for their new range of surf, beachwear and surf accessories.

Surf Shop Logo Design

This was a very fast process as the client had little time to get things up and running and they knew exactly what they wanted it was just a case of making sure it was nice and simple and easy to recognize.

The colours were the only thing that was undecided as the label material hadn’t been decided on so we worked almost up to the end in black and white as seen below.

UK Surf Shop Logo

The last changes we made were to choose some colours that would look nice on the approved fabric for the labels which was to be a dark blue, we decided to do the waves in an obvious light blue ‘wave’ colour and also try it in a more ‘in your face’ brighter colour which we decided was to be yellow.

You can see below the alternate yellow version that was never used.